I've worked on some fantastic projects in my career as a marketing professional and as a design consultant. Below is a selection of my favourite work. Disclosure level is adjusted to project sensitivity. 

NIKE+ INNOVATION LAUNCH Leading the launch of Nike+ Basketball and Training innovation in Greater China. Activities include a premium immersive digital experience. 

NIKE+ INNOVATION LAUNCH

Leading the launch of Nike+ Basketball and Training innovation in Greater China. Activities include a premium immersive digital experience. 

LAND ROVER TERRA NOVA 2030 Envisioning the future mobile primary healthcare  for the world’s most vulnerable communities. Winner of the Land Rover Terra Nova 2030 award. View presentation and mood film.

LAND ROVER TERRA NOVA 2030

Envisioning the future mobile primary healthcare  for the world’s most vulnerable communities. Winner of the Land Rover Terra Nova 2030 award. View presentation and mood film.

HEINEKEN Designing of an innovative service concept and business model  to encourage the growth and consumption of a new beverage category. 

HEINEKEN

Designing of an innovative service concept and business model  to encourage the growth and consumption of a new beverage category. 

JAGUAR LAND ROVER Creation of the design principles for Jaguar Land Rover’s recently created future mobility group. The principles act to inspire, guide and qualify product and service outputs from the studio.

JAGUAR LAND ROVER

Creation of the design principles for Jaguar Land Rover’s recently created future mobility group. The principles act to inspire, guide and qualify product and service outputs from the studio.

SHANGHAI MARATHON 2012 Re-igniting the Shanghai International Marathon after a 20 years hiatus. The event brought 30,000 people onto the streets including many of the world's elite athletes.  View film.

SHANGHAI MARATHON 2012

Re-igniting the Shanghai International Marathon after a 20 years hiatus. The event brought 30,000 people onto the streets including many of the world's elite athletes.  View film.

NIKE FREE Concepting a high profile interactive retail experience to promote the launch of Nike’s most successful footwear franchise, in one of China's most popular retail destination.

NIKE FREE

Concepting a high profile interactive retail experience to promote the launch of Nike’s most successful footwear franchise, in one of China's most popular retail destination.

CHANEL ASIA PACIFIC Co-creating an innovative customer centric service system designed  to promote lifelong brand  loyalty for a generation of the globally mobile millennials.

CHANEL ASIA PACIFIC

Co-creating an innovative customer centric service system designed  to promote lifelong brand  loyalty for a generation of the globally mobile millennials.

PROJECT 42 Creating of a summer camp designed to elevate the learning confidence of young people through the power of design. Click to see the initial presentation and the final report.

PROJECT 42

Creating of a summer camp designed to elevate the learning confidence of young people through the power of design. Click to see the initial presentation and the final report.

ValU Examining the future of personalised shopping, ValU is a product recommendation engined tailored to personal value system. View film.

ValU

Examining the future of personalised shopping, ValU is a product recommendation engined tailored to personal value system.
View film.